Content Planning Survey 2016

Time for a survey! I’d greatly appreciate if you could take 5 minutes to complete this brief survey. It is  especially relevant to anyone involved in creating content for a website, blog, podcast or email newsletter. Your answers will assist with research for my upcoming book, The Content Planner.

If you have any trouble with the form below, you take the survey with any browser. Use this link.

Thank you!

Cheryl Bishop: Sales Communication

I had the pleasure of hearing Cheryl Bishop bring a wonderful energy to her remarks at the Vancouver Mompreneurs event earlier today. Cheryl shared a wide-range of business advice. The follow points, in particular, resonated with me:

 Business is 95% psychology.” ~ Cheryl Bishop

Cheryl Bishop and Petra Crowther
Cheryl Bishop, Make Your Mark Inc., and Petra Crowther, Independent Epicure Consultant

Cheryl emphasized that your thoughts (positive or negative) influence your actions that, in turn, determine your results. If you don’t take action, you won’t get any results. It’s common sense and an oft-repeated piece of advice but I think it’s worth repeating. Entrepreneurs, in particular, can get caught up in the “what-if” stress of running a business.

Are you listening or waiting to speak?” ~ Cheryl Bishop

I love this! Some days I worry that the art of conversation has been lost. Good dialogue is a give and take. As Cheryl remarked, good sales people talk and talk and talk whereas great sales people listen.

Follow-up is critical in your business.” ~ Cheryl Bishop

Yes! Follow-up is essential and it takes time.  I agree with Cheryl’s advice that you have to have a follow-up plan. After every event I attend, especially conferences, I include time in my schedule to follow-up by phone, email or social media. I’ve even been known to send handwritten cards via Canada Post!  Cheryl advises doing the follow-up within 24-hours. I suggest you establish a follow-up timeframe similar to your response time. By consistently following up, you show that you care about the people you’ve met and you add to your credibility.

Consistent, confident communication is essential for business success. What communication challenges do you face in your business?


Take off the Invisibility Cloak

Digital Cleanse Day 30:

Take Off the Invisibility  Cloak

The invisibility cloak is one of my favorite parts of the Wizarding World of Harry Potter. Unfortunately, an invisibility cloak won’t serve you well in a digital cleanse. To truly take control of your data and have technology work for you, you’ve got to be able to see at a glance what’s available to you.

If you’ve applied the advice in the digital cleanse you  have a single email archive, only the apps you need, an organized photo library and one cloud to store it all on. The last step is to make sure its all visible. Don’t bury your access points in folders within folders. Make them as close to top level as possible. Similarly, unpack your apps so you can see them on your desktop, home screen or dock.

Your technology should be equally accessible. Don’t tuck it all away in a drawer or box. Have it out where you can get at it. What are you using on a regular basis?  Think about your dedicated devices and how you use them. I embrace the idea of giving each item a specific home. If I’m not using my iPad, it’s on my nightstand when I’m at home or in my purse when I’m out and about. I always know where to find it.

I suggest you start an “old technology” box as you rediscover gadgets and gizmos around your home or office. I was amazed at what I found. It was a technological archeological dig. I uncovered:

  • My trusty PalmPilot Treo, my last Palm mobile before I switched to iPhone.
  • A BlueAnt bluetooth speaker
  • A four-port USB 2.0 hub
  • A Veo SD Camera
  • Two Light Wedge book lights
  • A Digital Tag namebadge
  • A LiveAction Mic
  • Two magnetic mobile phone camera lenses
  • A Cinemin Swivel projector bought on impulse at the Las Vegas airport
  • And a couple dozen miscellaneous cables that might be useful one day

Some items, I’ll use again. Most will be sold or given away. A side benefit of the digital cleanse was a little office decluttering.

What you can’t see is easily forgotten. So take off the invisibility cloak and live your digital life.

That’s a wrap on the 30 day #digitalcleanse. For links to the complete Digital Cleanse series, click here.Join me at Social Media Camp where I’ll be debuting my Digital Cleanse presentation. Hope to see you then!