The Content Planner is for anyone who publishes online. You might own an established business or be starting a new entrepreneurial venture. Maybe you’re a creative entrepreneur – a writer, an artist, a musician – wanting to raise your profile and share your work with a wider audience. Or, perhaps, you aspire to share the things you love to establish yourself as an influencer. Whether you’re working alone, as part of a small team, or within the communications department of a larger organization, you’ll be able to make the most of limited content marketing time and leverage opportunities to generate sales and reap non-monetary benefits. Whatever your role and situation, this book will help you get your ideas online efficiently and effectively.
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