Angela Crocker

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Tweetup: Defined

07.12.2011 by Angela Crocker // 2 Comments

Have you ever been to a Tweetup?

As you’ve probably discovered by now, Twitter is full of “tw” lingo – tweets, tweeps, twitterverse, Twitpic, & so on. Tweetup is one of my favourites because it’s a chance to connect offline. A tweetup is simply a gathering of Twitter users in the real world as opposed to a tweetchat which is a gathering of Twitter users online.

The name is a mash up between Twitter.com and Meetup.com, a site used to organize events. Tweetups are organized on Twitter when someone announces a time, place and topic. For many tweetups, you simply show up while others have a more formal registration process through Meetup, Eventbrite, or some other online registration system.

The Nanaimo Family Literacy Day Tweetup brought book lovers & readers together.

Photo Credit: WendyD.ca

Most tweetups are open to anyone who wants to come. If you see a tweetup announced that interests you then plan to attend. Sometimes the organizer will ask you to RSVP to ensure enough food, etc. but often it’s a cash bar or BYOC (buy your own coffee) arrangement. Keep an eye out for any registration links as some tweetup organizers charge admission (usually a modest amount) to cover the costs.

Tweetups are a great way to meet people in your community who share your interests. Before the event start following the tweetup’s hashtag so you can get acquainted with others who will be attending. You’ll discover some new people to follow and may get a few new followers yourself.

Once you’re at the event be sure to live tweet some of your experience. But don’t spend all your time tweeting, after all you’re there to interact with people not their avatars.

After the event, pop back on to Twitter and have another look at the hashtag. Follow any folks you got to talk to and retweet any gems from the tweet stream. And be sure to @mention folks you met to continue the conversation.

Categories // Bits & Pieces, Blog, Community

Do you know how to search?

07.05.2011 by Angela Crocker // 2 Comments

Do you know how to search?  Can you find what you’re looking for on Google? Do you just Bing it when you need an answer?  I suspect you’ve got the basics down but did you know there’s a simple way to refine your search and get better answers?
Three simple words will change your life:
  1. OR
  2. AND
  3. NOT
Ok, maybe Boolean searches won’t change your life but they will certainly help you find what you’re really looking for. In social media, these can help hone your efforts to monitor your brand and your keywords.
Searches that use the OR command allow you to look for several different but related search terms at the same time. The results will show all web page that mention one or more of your search terms. For the upcoming Social Media Camp Victoria event, blogs, tweets and status updates will use the name of the conference (Social Media Camp), the conference’s hashtag (#SMCV11) or the conference Twitter name (@YYJSocialMedia). To find a broad cross section of content related to the conference I’ll probably monitor this search:
Alternatively, searches that use AND command will be limited to only those web pages that include all the search terms.
Note that the OR search returned 577,700 results while the AND search came up with 1,320 results. You’ll decide if you want lots of information or a very focused result.
Finally, the NOT command can be used to include one search time while excluding another. For example, maybe you want to do a search for birds but exclude the pages that also mention cats. NOT is a very useful tool to filter out distracting search results.
Also, note how I’ve put quotation marks around the search for “Social Media Camp”. Quotes are important to ensure that your search results include the entire phrase. You can use quotes in any search – simple search or Boolean search.

Categories // Bits & Pieces, Blog, Social Media

Have you checked in lately?

06.02.2011 by Angela Crocker // Leave a Comment

Have you checked in lately? Social networks that let you announce where you are in real time have been around for more than a year now. Are you using them?

At first, it’s a novelty. Foursquare, Gowalla and Facebook Places offer another digital place to gather friends with the practical side benefit of meeting them offline at the local mall, event or coffee shop. You and your friends “check-in” and you instantly know where to find each other.

There’s a game factor too that’s oddly appealing. It harkens back to our childhood – for me that included Guide badges and figure skating badges. Something to collect that represents an accomplishment. Ok, it’s a minor accomplishment but it’s still fun.

There’s also a competitive aspect attempting to become the mayor or Duchess of a location as you playfully oust a friend or stranger from their most honourable position.

Social check-in tools can also save you some money as many of them will highlight deals and offers near to your current location. That can be handy if you’re looking for a cheap lunch or an affordable pedicure. Business owners who claim their location on Foursquare can add special offers for the Mayor only, for visitors on their first check-in or a loyalty special to encourage repeat visits.

But once the gloss wears off the game of it and you’ve had as many free root beers as you can handle, what will motivate you to continue checking in? Business owners are experimenting to figure this out.

Many users, including me, have check-in fatigue. After a while it just feels like too much effort to pull out your smart phone, launch the program and wait for the GPS to find your location so you can check-in.

Users are now also better educated about the safety and security issues of announcing their location. If you’re at a restaurant, then you’re not at home. Is your house protected? There’s also the matter of personal safety in certain public locations. I never check-in when I’m somewhere with my son. It’s not worth the risk to his safety and my ability to keep him safe.

For me, I mainly check-in now when I’m at a conference or other big event. The sorts of events where my peers who also use Foursquare will be and the “find the friends” benefit works well.

So, I’m curious – are you checking in?

Categories // Bits & Pieces Tags // check-in, Facebook Places, FourSquare, Gowalla, location based

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Angela Crocker
Email
Voice: 604.727.6974
By Mail:
225 - 255 Newport Drive,
Port Moody, BC V3H 5H1

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About Angela

Angela Crocker helps businesses communicate. She’s a writer, a teacher and an information organizer. Trained as both a business writer and a technical writer, Angela draws on her twenty years of business experience in marketing, fundraising, entrepreneurship, leadership and teaching. A published author, Angela’s currently celebrating her latest book, The Content Planner. On a personal level, Angela collects Star Wars novels, adores choral music and doodles with fine art supplies. Learn more…

Recent comments…

This [social media strategy report] is great to refresh my mind about
all that we talked about and learned from you. Now I see that we are
really just beginning... and to tackle even one little thing at a time
in the recommendations section will help get us moving forward.

Diana Clark
Coastal Sound Music

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Recent comments…

I really enjoyed your classes, Angela. Very informative and you have wonderful ideas that I feel will be very helpful. Thanks again for your insight!

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