Angela Crocker

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My Three Words for 2021

01.12.2021 by Angela Crocker // Leave a Comment

Annually since 2006, best-selling author and speaker Chris Brogan has focused his year using a simple system he created. It’s called “My Three Words.” It’s designed to “guide [our] actions and choices over the year to come.”  For me, my words are more effective than short-lived New Year’s resolutions and more durable than affirmations.

Ideally, My Three Words becomes part of our daily practice. It’s a shorthand reminder of the things we’ve chosen to focus on and a touchstone to ensure we’re investing our resources (what I call time, talent, and treasure) in alignment with our goals. As an example of how I remember to check in with these words, I write them on every page of my paper planner so that I see them every time I look at my task list.

My Three Words in Public (for the First Time)

I’ve played along for many years but rarely, if ever, shared my three words publicly. That changes now. For 2021, I’ve picked three simple but meaningful words: care, calm, and create.

Three words appear in a white circle on a navy blue background. The words are care, calm, and create.

Care

Everyone needs Tender Loving Care (TLC) sometimes. 2021 is going to be a big year for looking after ourselves and each other.

For me, care encompasses the self-care I need to do to keep myself mentally and physically fit. I want to thrive, not just survive. I know I need long walks, good sleep, healthy foods, some treats, companionship, solitude, connection, and so on. I see care as the things I must do for myself every single day.

Care is also about looking after the people around me. I think of this as community care. My family comes first, of course. I also do what I can to look after my neighbors, my students, my friends, and, sometimes, strangers. This care manifests as practical support and social support, with the occasional infusion of TLC via snail mail.

I also want to embrace a broader worldview of care. I want to counteract “who cares?” online by vanquishing fake news, being alert to bias, looking for gender equality, and seeking diverse views. I can’t fix the internet alone but I can model these behaviors and demonstrate that I care.

Calm

As the carol Silent Night goes, “all is calm, all is bright.” While it’s impossible to be calm all the time, I want calm to be my default state. I’d like to be at peace, aware, and ready for each day. I find I am most productive when I’m calm. At peace, I make better, conscious choices in all areas of my life.

I also have a theory that people who exude calm can create calm in others. I’m sure there’s some psychological term for this. It’s the opposite of mass hysteria. If my calm can ease someone else’s day, that’s a good thing.

Create

Create may be last on my list but it’s my brightest touchstone for the year ahead. I want to make things and make things happen.

Most of my professional projects use words as their building blocks. I’ve got a new book coming out this year. It takes a lot of time, research, energy, and focus to create a book. I can’t wait to share more about this one with you.

I also want to spend more time creating things with paper. I make one-of-a-kind journals, notebooks, calendars, and other practical things at my craft table. I love to play with paper and it’s a hobby that has been frequently neglected in recent years. It’s getting more of my attention in 2021.

And, maybe, along the way, I’ll help create social change as I introduce my university students to topics such as representation, accessibility, and corporate social responsibility.

I also want to inspire them to be mindful of how and when they use social media and guide them to create personalized plans to counteract doomscrolling.

Upon Reflection

In retrospect, my three words for 2020 — scaffold, visualization, and affluence — were complex words for what turned out to be a complicated year. Let’s hope my simpler choices for 2021 reflect an easier year ahead for us all.

Share Your Three Words

If you like, share your three words in the comments or on social media. I’m @AngelaCrocker on Instagram and Twitter. Add #My3Words to join Chris Brogan’s global conversation: Search to see what’s been posted with that hashtag. It is also a great source of inspiration!

 

Categories // Blog Tags // #my3words, #mythreewords, calm, care, Chris Brogan, create

Pick Subscriptions That Serve You

03.20.2016 by Angela Crocker // Leave a Comment

Digital Cleanse Day 20:

Pick Subscriptions that Serve you

Please pick subscriptions that serve you! List building is a big marketing trend right now. I think its a great strategy for brands to connect with their ideal customer. [Yes, it’s something I do in my business, too. Note the sign-up box in the sidebar!]  Subscriptions lists can be great for customers, too. Who wouldn’t want to have the latest information (and offers) delivered right to their inbox?

Unfortunately, some businesses are doing it wrong, in my opinion. Too many businesses are gathering any and all email addresses. This leads to some iffy list building strategies. For example, I recently attended a conference. I was disappointed when one of the exhibitors added my email to their email list. Yes, I entered a contest. But putting your card in a bowl doesn’t equal “sign me up”!  The brand did a great job of introducing me to their product with a fun demo. I’m not their target audience but I liked the product. I did some voluntary word-of-mouth advertising to people in the market for their product. I felt good about the brand.  Right up until I got the unwanted email in my inbox. Instant unsubscribe. And now I don’t think as highly of the brand.

[The legalities of list building are different in Canada and the USA which can be a problem, too. I’ll write about that another day.]

Have you ever been subscribed to an email newsletter you didn’t want? As part of your digital cleanse, I’m giving you permission to unsubscribe.  For the next month, think critically about each subscription email that lands in your inbox. Ask yourself the following questions:

  • Do you really want it?
  • Are you still interested in the topic?
  • Do you read every issue?
  • Can you get the information elsewhere?
  • Is the frequency right for you?
  • Does it include great discount codes?
  • Is each email full of information?
  • Do you like how they sell to you?
  • Do you have time to read it?

If your answers are no then its time to unsubscribe. Look for an unsubscribe link in the footer of the email.  Don’t feel badly just do it. The list owner pays to have each name on the list. If you’re not interested then save them some money. Save yourself time, too!  If the subscription stays, now you know why you agreed to get it.

It took me about a month to evaluate all my subscriptions. For every subscription I kept, I unsubscribed from 7 other lists. My inbox was rejuvenated!

I limit myself to a few of my favourite in each of a few categories. Here’s a sampling:

  • business resources
    • I love Chris Brogan‘s Shine Friday feature.
  • favourite events
    • Social Media Camp is my next speaking engagement and one of my all-time favourite conferences.
  • favourite organizations
    • I volunteer on the Performing Arts Committee for the Evergreen Cultural Centre.
  • favorite retailers
    • Canadian made Tilley Endurables hats and and clothing keep me on track in my quest to pack light!
  • just for fun
    • My daily comic strip fix with all my favourite comics from Go Comics.

Be very picky about your subscriptions. Each email that hits your inbox just adds to your digital clutter. Once you’ve sorted through the backlog of subscriptions, be vigilant about any new ones that slip into your inbox.

More on the 30 day #digitalcleanse tomorrow. Hope to see you then!

(If you missed yesterday’s installment, take a couple extra minutes to explore Keep an Inspiration File. For links to the complete Digital Cleanse series, click here.)

Categories // The Digital Cleanse Tags // #digitalcleanse, business resources, Chris Brogan, digital cleanse, email, events, Evergreen Cultural Centre, Go Comics, just for fun, newsletter, organizations, retailers, Social Media Camp, subscriptions, Tilley Endurables, unsubscribe

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Contact Angela

Angela Crocker
Email
Voice: 604.727.6974
By Mail:
225 - 255 Newport Drive,
Port Moody, BC V3H 5H1

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About Angela

Angela Crocker helps businesses communicate. She’s a writer, a teacher and an information organizer. Trained as both a business writer and a technical writer, Angela draws on her twenty years of business experience in marketing, fundraising, entrepreneurship, leadership and teaching. A published author, Angela’s currently celebrating her latest book, The Content Planner. On a personal level, Angela collects Star Wars novels, adores choral music and doodles with fine art supplies. Learn more…

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