Yesterday I was on the phone with my good friend Joanna – who lives in Chicago – while she took her four-legged friend to the pet store for some dog shoes. Dog shoes? Yup. Now, I’d heard of this with sled dogs who race and work in extreme cold but I had trouble wrapping my brain around an urban dogging needing such garments.
Then Joanna tells me its 10 degrees and my Canadian brain has to slowly translate that to minus 12 degrees Celius, and that’s before the wind chill factor. Chilly indeed. And Owen, her energetic lab-cross, is house-bound as his paws keep sticking to the ice. Poor puppy. What does all this have to do with repetition?
Well as Joanna entered the store she exclaimed “Muttluks” and we said good-bye so she could focus on shopping. I’m not a dog owner/parent/master and am, in fact, allergic to most canines so this not a product I’ll ever buy. But there’s something about that brand name that stuck in my head and I’ve mentioned it to several people. Then today I clicked to Entrepreneurial Woman Magazine and their lead story is about Marianne Bertrand – creator of, you guessed it, MuttLuks.
Lesson summary – repetition works. Now go tell two friends.