Does this sound familiar?
- Social Media takes too much time
- I’ve got too many things on my to-do list already.
- I haven’t got time to waste.
A well planned social media strategy will only use a limited number of tools. Sure, you’ll have to invest a bit more time at first to set up your accounts and learn how to use them but I always advise adding one social network at a time. Once you’re up to speed a few minutes a day should be all that’s required.
During those few minutes I encourage you to make these actions your priority:
- Check for private messages addressed to you and respond.
- Look for mentions of your brand (@mentions on Twitter for example) and reply, as appropriate.
- Read some of the newsfeed to keep up with what’s happening. Like, comment and retweet as you see fit.
- Share one or two pieces of new content, it can be referenced content or original content.
Of course, as your social graph (your community of friends, fans and followers) grows and you start to experience the value in direct interaction with prospects and customers you may want to invest more time. This is a good thing! You want people to be interested in all you have to say and their interest gives you permission to get to know them, too.
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